Luisa Zhou – The Coach


Do you feel like you’re constantly chasing potential clients and hearing “I need to think about it” or worse, being completely ghosted?

If so, you’re not alone.

It’s not that the clients don’t need your services. Instead, the problem is that they don’t yet see the value in what you’re offering.

That’s why the coaches who are selling out every single program they offer, and have waiting lists for their private coaching, have that level of success.

It’s not because they’re better at coaching, or have more experience or a bigger audience.

It’s because their ideal clients have the respect and appreciation for them and their services, that they deserve.

So how can you build that same level of respect and appreciation with your clients?

The answer is simple: you need to educate them.

Your potential clients don’t yet understand why they need you, and how you can help them get the results they’re looking for.

That’s why it’s up to you to take the initiative, and proactively educate them on the value of your services and why they should work with you.

Start by creating content that educates your potential clients on their problem and how you can help them get the results they’re looking for.

For example, you could create blog posts, videos, or podcasts that teach them about the importance of taking action, or why it’s worth investing in coaching.

You can also use social media to build relationships with your ideal clients and showcase your expertise.

The more you educate your potential clients about their problem and how you can help them, the more respect and appreciation they’ll have for you and your services.

And when that happens, you’ll start to notice a shift in your client base.

Instead of chasing potential clients who tell you “I need to think about it”, you’ll find that dream clients are seeking YOU out and asking “When can we start?”

Take the initiative and start educating your potential clients today.

With a little effort, you can build the respect and appreciation for you and your services that will help you land the dream clients who are willing to invest in your coaching.


We’ve all been there: sending countless emails and messages, chasing potential clients who tell you “I need to think about it” and then ghost you.

It can be one of the most frustrating aspects of running a coaching business.

It’s a sign that something needs to change.

You don’t want to be the coach who’s always chasing leads, you want to be the one who’s sought out by your dream clients.

The good news is, there’s a way to go from chasing potential clients who never reply, to having dream clients seek YOU out and ask, “When can we start?”

It starts with understanding this simple truth: Your ideal clients don’t have the respect or appreciation for you and your coaching, that you deserve.

That’s why they aren’t seeing the value in what you have to offer, and that’s why they’re telling you “I need to think about it” and then disappearing.

So how do you change this?

First, you need to start building your credibility and authority.

This means getting visible, speaking at events, and getting your name out there.

When potential clients start to recognize your name and see your work, they’ll be much more likely to take you seriously.

Second, you need to focus on marketing and selling the transformation your clients will experience after working with you, not just the features of your coaching program.

People don’t buy coaching for the features, they buy it for the transformation it will bring them.

Start telling stories about people you’ve worked with, and how your coaching changed their lives for the better.

These stories will help potential clients see the value of your work and be much more likely to invest in your program.

Finally, start building relationships.

Engage with potential clients on social media, reach out via email, and even pick up the phone and call them.

Show them that you’re genuinely interested in helping them and that you’re the coach they’ve been looking for.

When you start implementing these strategies, you’ll be amazed at how quickly you start seeing results.

Your dream clients will start seeking you out and asking when they can start working with you.

And you’ll never have to chase potential clients who tell you “I need to think about it” and then ghost you again.



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