We’ve all been there: sending countless emails and messages, chasing potential clients who tell you “I need to think about it” and then ghost you.
It can be one of the most frustrating aspects of running a coaching business.
It’s a sign that something needs to change.
You don’t want to be the coach who’s always chasing leads, you want to be the one who’s sought out by your dream clients.
The good news is, there’s a way to go from chasing potential clients who never reply, to having dream clients seek YOU out and ask, “When can we start?”
It starts with understanding this simple truth: Your ideal clients don’t have the respect or appreciation for you and your coaching, that you deserve.
That’s why they aren’t seeing the value in what you have to offer, and that’s why they’re telling you “I need to think about it” and then disappearing.
So how do you change this?
First, you need to start building your credibility and authority.
This means getting visible, speaking at events, and getting your name out there.
When potential clients start to recognize your name and see your work, they’ll be much more likely to take you seriously.
Second, you need to focus on marketing and selling the transformation your clients will experience after working with you, not just the features of your coaching program.
People don’t buy coaching for the features, they buy it for the transformation it will bring them.
Start telling stories about people you’ve worked with, and how your coaching changed their lives for the better.
These stories will help potential clients see the value of your work and be much more likely to invest in your program.
Finally, start building relationships.
Engage with potential clients on social media, reach out via email, and even pick up the phone and call them.
Show them that you’re genuinely interested in helping them and that you’re the coach they’ve been looking for.
When you start implementing these strategies, you’ll be amazed at how quickly you start seeing results.
Your dream clients will start seeking you out and asking when they can start working with you.
And you’ll never have to chase potential clients who tell you “I need to think about it” and then ghost you again.